MR Lemko is a dynamic Ukrainian trade brand specializing in the production of jerky and sausages.
The brand is targeted towards young individuals who relish vibrant experiences, enjoy traveling, and value authentic Ukrainian products. The main goal was to develop a modern and minimalist packaging design that effectively reflects Ukrainian traditions and homemade recipes.
Approach: The packaging design employs an elegant minimalist approach. A consistent black background was chosen, complemented by transparent openings that showcase the product. This strategic choice allows consumers to perceive the enticing appearance of the product, enhancing its appeal. The transparent openings are creatively shaped into animal forms - pig, boar, chicken, and cow - corresponding to the type of meat contained inside. This imaginative element adds a playful touch while emphasizing the product's origin.
To infuse the brand with an ethnic Ukrainian essence, an emblem with ethnic aesthetics was created as the logo. The emblem features "Mr. Lemko," a representative of the Lemko ethnic group that resides in the mountains and is engaged in livestock husbandry. The logo serves as a cultural link, connecting the product to its roots and encapsulating the rugged yet welcoming nature of the brand.
In summary, the design aims to captivate the modern consumer with its clean aesthetics, allowing the high quality of the product and its Ukrainian heritage to shine. The combination of sleek minimalism and folkloric elements creates a harmonious visual identity that is simultaneously captivating and distinctive in the market.
